Diploma in Sales and Marketing

Duration: 3 years
Mode of Study: Full Time and Part Time
Entry Requirements: KCSE mean grade C- or Craft Certificate in Sales and Marketing
Examination Body: Kenya National Examination Council (KNEC)
Intake: Jan/May/Sep

Course Content

Module I: Principles and Practice of Selling, Principle and Practice of Marketing, Information Communication Technology, Business Communication, Economics, Entrepreneurship –Business Plan
Module II: Sales Management, Marketing Management, Legal Aspects in Sales and Marketing, Quantitative Methods, Public Relations
Module III: International Marketing, Marketing Planning, Principles and Practice of Management, Financial Aspect of Marketing, Strategic Planning in Sales and Marketing, Marketing Research, Course Specialization Project